Senior Product Designer with 8+ years of experience designing intuitive, scalable digital products for global B2B and B2C marketing platforms. I specialize in transforming complex problems into user-centered solutions through deep research, iterative design, and cross-functional collaboration.
Adept at building and scaling design systems, improving usability, and aligning product experiences with business goals. Passionate about crafting digital products that are not only functional, but meaningful and delightful to use.
Based in
Bogota, Colombia
Languages
English – Advanced C1
French – Intermediate A2
Spanish – Native
What do you want to know more about me?
Skills
Professional
- Collaborate closely with product managers, developers and other stakeholders to create, advise and implement digital products.
- Listen and articulate for the development of strategies to promote brands in organic, paid and social media positioning and advocate for the user or client experience in project.
- Strategic planning to propose and design suggestions based on the Design Thinking and Data Analysis to improve the application/sites experience for users.
- Communicate by interactive prototypes design concepts and interactions fulfilling and aligned with the company goals.
- I have extensive experience conducting benchmarking, analyzing industry standards and competitors to identify opportunities for improvement and drive informed, strategic decisions.
- I have experience creating journey maps, visualizing user experiences to identify pain points, uncover opportunities, and guide design decisions that enhance customer satisfaction.
Technical
- Experience building and maintaining Design Systems.
- Expertise building interactive prototypes in Figma.
- Skills in Photoshop, Illustrator and Indesign.
- Skilled in developing and understanding applications using Angular and React frameworks, with expertise in complementary technologies such as HTML5, CSS3/Sass, JavaScript, and TypeScript to build efficient and scalable solutions.
- I have experience designing and developing dashboards for data visualization, transforming complex data into clear, interactive, and actionable insights to support decision-making.
- User Research conducting in-depth analysis using user personas, understanding the data of different tools like Google Analytics, Google Search Console, Google Trends, Walkme and insights from benchmarks and interviews.
Education
Master in Digital Marketing
EAN University
June 2019 – June 2021
Graduation 27 August 2021
Specialist in Marketing Management
EAN University
June 2019 – 2020
Graduation 25 September 2020
B.A. in Multimedia Engineering
Military University Nueva Granada UMNG
June 2011 – December 2015
Graduation 7 March 2016
Primary and Secondary School
San Bartolomé La Merced School
June 1998 – June 2011
Graduation 1 July 2011
Experience
Senior UI Software Developer | UX Designer
Kantar (Jul 2023 – Present)
- Collaboration with Product and Engineering Teams: Ensured 100% on-time delivery of features aligned with business needs, improving platform reliability by 10% through QA-driven design adjustments.
- Research Methods and User Behavior Analysis: Delivered data-driven insights that identified key pain points, informed user-centric design changes, and improved stakeholder decision-making.
- Interactive Prototypes in Figma and UI Library: Designed prototypes that cut iteration cycles by 30%, accelerating go-to-market timelines and improving stakeholder alignment and developer handoffs.
- UI Support in Front-End Web Development: Led visual design in Angular, JavaScript, TypeScript, HTML5, Sass, and CSS, ensuring brand consistency and engaging audiences through data visualization improvements and performance analysis.
- Engage the audience effectively: keep the User Interface patterns solutions and feedback to improve the visualization of the collected data supported by through the application performance analysis, MVPs, user personas definition and customer journey.
UI Software Developer | UX Designer
Kantar (Jan 2022 – Jun 2023)
- UX/UI and Front-End for Advertising Insights Platform: Redesigned interfaces and optimized front-end, boosting user satisfaction in LATAM and US and streamlining workflows to reduce feature analysis time.
- Interactive Prototypes in Figma and UI Library: Developed interactive prototypes that accelerated go-to-market timelines by reducing iteration cycles and ensured smooth handoffs through improved stakeholder and developer alignment.
- UI Front-End Development Support: Directed visual design in Angular, JavaScript, TypeScript, HTML5, Sass, and CSS, ensuring brand consistency and enhancing data visualization through performance analysis and user persona insights.
SEM Specialist
Clones y Perifericos (Nov 2020 – Dec 2021)
- Digital Strategy for SEA and SMO: Executed strategies that increased website traffic by 40% and social media engagement by 15%, driving retail sales growth and positioning the brand as a leader in high-end computing solutions with alliances like NVIDIA, Corsair and Kingston.
Multimedia Engineer | Front End Developer | UX UI Designer | SEO
DANE (Jan 2019 – Dec 2021)
- DANE Geoportal and Data Systematization: Designed and maintained the Geoportal and dashboards using React, JavaScript, HTML5, Sass, and CSS, improving system reliability by 30% and reducing query response times by 25%.
- SEO and UX Enhancements: Leveraged Google Search Console and Analytics to drive a 60% increase in organic traffic and an 80% reduction in bounce rates through data-driven SEO and UX improvements.
Lead Web Designer
Blacksip (March 2017 – November 2018)
- E-commerce Analysis: Improved site performance and sales through UX, usability, and A/B testing, boosting engagement and conversions with Google Analytics insights.
- Digital Product Development: Created landings, emails, and digital products using wireframes and front-end tools, streamlining delivery with GitHub WebPack for seamless integration.
Junior Web Designer
Stefanini (March 2017 – November 2018)
Take part in the project of the Colombian Geological Service for the creation of its web portal, with functions to design, illustrate and implement the children’s portal and the area of volcanoes. For the development of this project, SharePoint designer, adobe Suite, JavaScript, Html5 and Css3 were used.
Training
Bizagi (April 2016 – June 2016)
Illustration, design and implementation of e-Learning material, within the production of educational material for corporate purposes. Adobe After Effects, Adobe Captivate, Camtasia, Adobe Illustrator and PPT were used.
Interships
Fuerza Legal S.A. (December 2014 – December 2015)
Responsible for the corporate image of Fuerza Legal S. A. and multimedia development, such as the website in CMS WordPress, creation of Motion Graphics in After Effects and design of Veritas magazine.